Micro Powders, Inc. (Stand AM41) is promoting two new natural ingredients. Celscrub 20, a 20 mesh biodegradable exfoliant based on microcrystalline cellulose. This highly unique scrub gently exfoliates then disappears, adding a transitioning “wow” effect in all facial and body care applications.

Naturecel 750, a biodegradable natural fine powder derived from microcrystalline cellulose. This product offers best-in-class soft focus and line filling with high transmission haze and total transmittance. Naturecel 750 provides luxurious, silky sensorial effects in both color cosmetics and skin care products and is an ideal talc replacement.

In addition to new products, proven SPF boosting fine powders will be highlighted.

More info: Micro Powders, (914) 793-4058; [email protected]; www.micropowders.com